{"id":300,"date":"2021-04-28T15:07:26","date_gmt":"2021-04-28T15:07:26","guid":{"rendered":"http:\/\/guramarketing.wpengine.com\/?p=300"},"modified":"2021-04-30T11:04:03","modified_gmt":"2021-04-30T11:04:03","slug":"presentacion-plan-estrategico-2021-2025-nekatur","status":"publish","type":"post","link":"https:\/\/gura.eus\/es\/presentacion-plan-estrategico-2021-2025-nekatur\/","title":{"rendered":"Presentaci\u00f3n del Plan Estrat\u00e9gico 2021-2025 de Nekatur"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-339 aligncenter\" src=\"https:\/\/gura.eus\/wp-content\/uploads\/2021\/03\/presentacion-del-plan-estrategico-2021-2025-de-nekatur-1-300x168.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/gura.eus\/wp-content\/uploads\/2021\/03\/presentacion-del-plan-estrategico-2021-2025-de-nekatur-1-200x112.jpg 200w, https:\/\/gura.eus\/wp-content\/uploads\/2021\/03\/presentacion-del-plan-estrategico-2021-2025-de-nekatur-1-300x168.jpg 300w, https:\/\/gura.eus\/wp-content\/uploads\/2021\/03\/presentacion-del-plan-estrategico-2021-2025-de-nekatur-1-400x225.jpg 400w, https:\/\/gura.eus\/wp-content\/uploads\/2021\/03\/presentacion-del-plan-estrategico-2021-2025-de-nekatur-1-600x337.jpg 600w, https:\/\/gura.eus\/wp-content\/uploads\/2021\/03\/presentacion-del-plan-estrategico-2021-2025-de-nekatur-1-768x431.jpg 768w, https:\/\/gura.eus\/wp-content\/uploads\/2021\/03\/presentacion-del-plan-estrategico-2021-2025-de-nekatur-1-800x449.jpg 800w, https:\/\/gura.eus\/wp-content\/uploads\/2021\/03\/presentacion-del-plan-estrategico-2021-2025-de-nekatur-1.jpg 990w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>El equipo de Gura Marketin hemos participado en la presentaci\u00f3n del Plan Estrat\u00e9gico 2021-2025 de Nekatur, que hemos elaborado entorno a los siguientes <strong>ejes estrat\u00e9gicos: Liderazgo y Asociacionismo, Autenticidad, Sostenibilidad, Innovaci\u00f3n, Calidad y Comunicaci\u00f3n y Comercializaci\u00f3n.<\/strong><\/p>\n<p>La misi\u00f3n de <a href=\"http:\/\/www.nekatur.net\">Nekatur<\/a> es <strong>representar a los alojamientos rurales de Euskadi<\/strong> (agroturismos, casas rurales y apartamentos rurales) y <strong>fomentar la cooperaci\u00f3n<\/strong> entre los mismos, as\u00ed como trabajar para <strong>garantizar su continuidad y mejorar su competitividad<\/strong>, impulsando y liderando desde el propio sector <strong>la dinamizaci\u00f3n del turismo en el medio rural<\/strong>.<\/p>\n<p>As\u00ed, actualmente la Asociaci\u00f3n Nekatur representa a m\u00e1s de 240 <strong>alojamientos rurales de calidad, aut\u00e9nticos y seguros desde los que descubrir el entorno rural de Euskadi, disfrutar de su actividad agropecuaria, saborear sus productos locales y vivir una experiencia \u00fanica.<\/strong><\/p>\n<p>Agradecemos al equipo de Nekatur y a todos los establecimientos asociados la oportunidad de participar en la elaboraci\u00f3n y puesta en marcha de su Plan Estrat\u00e9gico en este periodo tan complicado para el sector.<\/p>\n<p>En Gura Marketin tenemos amplia experiencia en el dise\u00f1o de estrategia y planificaci\u00f3n de destinos, branding y creaci\u00f3n de marcas, inteligencia y estudios de mercado, promoci\u00f3n y comunicaci\u00f3n, creaci\u00f3n de producto y dinamizaci\u00f3n sectorial.<\/p>\n<p>Adem\u00e1s, ofrecemos asistencia t\u00e9cnica a empresas e instituciones y participamos en diferentes formaci\u00f3n y ponencias.<\/p>\n<p>Te invitamos a descubrir nuestra l\u00ednea de trabajo sobre <a href=\"https:\/\/gura.eus\/es\/marketing-turistico\/\">Marketing Tur\u00edstico<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; El equipo de Gura Marketin hemos participado en la presentaci\u00f3n del Plan Estrat\u00e9gico 2021-2025 de Nekatur, que hemos elaborado entorno a los siguientes ejes estrat\u00e9gicos: Liderazgo y Asociacionismo, Autenticidad, Sostenibilidad, Innovaci\u00f3n, Calidad y Comunicaci\u00f3n y Comercializaci\u00f3n. La misi\u00f3n de Nekatur es representar a los alojamientos rurales de Euskadi (agroturismos, casas rurales y apartamentos rurales) y fomentar la cooperaci\u00f3n entre los mismos, as\u00ed como trabajar para garantizar su continuidad y mejorar su competitividad, impulsando y liderando desde el propio sector  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-300","post","type-post","status-publish","format-standard","hentry","category-marketing-turistico"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presentaci\u00f3n del Plan Estrat\u00e9gico 2021-2025 de Nekatur - Gura Marketin<\/title>\n<meta name=\"description\" content=\"El equipo de GURA MARKETIN hemos participado en la presentaci\u00f3n del Plan Estrat\u00e9gico 2021-2025 de Nekatur\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gura.eus\/es\/presentacion-plan-estrategico-2021-2025-nekatur\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentaci\u00f3n del Plan Estrat\u00e9gico 2021-2025 de Nekatur - Gura Marketin\" \/>\n<meta property=\"og:description\" content=\"El equipo de GURA MARKETIN hemos participado en la presentaci\u00f3n del Plan Estrat\u00e9gico 2021-2025 de Nekatur\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gura.eus\/es\/presentacion-plan-estrategico-2021-2025-nekatur\/\" \/>\n<meta property=\"og:site_name\" content=\"Gura Marketin\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-28T15:07:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-30T11:04:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gura.eus\/wp-content\/uploads\/2021\/03\/presentacion-del-plan-estrategico-2021-2025-de-nekatur-1-300x168.jpg\" \/>\n<meta name=\"author\" content=\"guramarketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"guramarketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gura.eus\\\/es\\\/presentacion-plan-estrategico-2021-2025-nekatur\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gura.eus\\\/es\\\/presentacion-plan-estrategico-2021-2025-nekatur\\\/\"},\"author\":{\"name\":\"guramarketing\",\"@id\":\"https:\\\/\\\/gura.eus\\\/#\\\/schema\\\/person\\\/ec321485c3a346d06776814e5ee3dc9b\"},\"headline\":\"Presentaci\u00f3n del Plan Estrat\u00e9gico 2021-2025 de Nekatur\",\"datePublished\":\"2021-04-28T15:07:26+00:00\",\"dateModified\":\"2021-04-30T11:04:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gura.eus\\\/es\\\/presentacion-plan-estrategico-2021-2025-nekatur\\\/\"},\"wordCount\":257,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/gura.eus\\\/es\\\/presentacion-plan-estrategico-2021-2025-nekatur\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gura.eus\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/presentacion-del-plan-estrategico-2021-2025-de-nekatur-1-300x168.jpg\",\"articleSection\":[\"Marketing Tur\u00edstico\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gura.eus\\\/es\\\/presentacion-plan-estrategico-2021-2025-nekatur\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gura.eus\\\/es\\\/presentacion-plan-estrategico-2021-2025-nekatur\\\/\",\"url\":\"https:\\\/\\\/gura.eus\\\/es\\\/presentacion-plan-estrategico-2021-2025-nekatur\\\/\",\"name\":\"Presentaci\u00f3n del Plan Estrat\u00e9gico 2021-2025 de Nekatur - 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