{"id":467,"date":"2021-01-21T12:37:40","date_gmt":"2021-01-21T12:37:40","guid":{"rendered":"https:\/\/gura.eus\/?p=467"},"modified":"2021-04-27T13:58:33","modified_gmt":"2021-04-27T13:58:33","slug":"neuromarketing-sector-industrial","status":"publish","type":"post","link":"https:\/\/gura.eus\/es\/neuromarketing-sector-industrial\/","title":{"rendered":"Neuromarketing en el sector industrial"},"content":{"rendered":"<p>Hoy nuestro compa\u00f1ero <strong>Jon Elzo Aizarna<\/strong> ha protagonizado un webinar sobre Neuromarketing en el sector industrial. El webinar ha tratado sobre <strong>c\u00f3mo acelerar las decisiones de compra de los\/as clientes\/as, dirigido a directores\/as generales, de innovaci\u00f3n y marketing y ventas de PYMES industriales<\/strong>, con el objetivo de:<\/p>\n<ul>\n<li>Identificar el concepto de neuromarketing<\/li>\n<li>Identificar casos de uso de neuromarketing para la PYME industrial<\/li>\n<li>Identificar los beneficios de neuromarketing B2B<\/li>\n<\/ul>\n<p>El neuromarketing es una disciplina que permite identificar la forma de acelerar las decisiones de compra de un\/a cliente a partir del estudio cient\u00edfico de su comportamiento. Aunque el concepto se acu\u00f1\u00f3 en 2002, y son muchas las empresas B2C que utilizan este enfoque, en el sector industrial es relativamente novedoso y puede resultar muy valioso. El neuromarketing trata de comprender c\u00f3mo reacciona el cerebro de la persona cliente ante los est\u00edmulos que generan nuestros productos, servicios, campa\u00f1as, etc.<\/p>\n<p><strong>Agradecemos la invitaci\u00f3n a <a href=\"http:\/\/www.industrialmarketingcenter.com\">Industrial Marketing Center<\/a>.<\/strong><\/p>\n<p>En Gura Market_IN nos encanta seguir aprendiendo y compartir nuestro conocimiento y nuestra experiencia a trav\u00e9s de diferentes f\u00f3rmulas como formaciones, ponencias, mesas redondas, din\u00e1micas, etc.<\/p>\n<p>Si tienes una necesidad o propuesta en este sentido, \u00a1no dudes en <a href=\"http:\/\/www.gura.eus\/contacto\">contactarnos<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy nuestro compa\u00f1ero Jon Elzo Aizarna ha protagonizado un webinar sobre Neuromarketing en el sector industrial. El webinar ha tratado sobre c\u00f3mo acelerar las decisiones de compra de los\/as clientes\/as, dirigido a directores\/as generales, de innovaci\u00f3n y marketing y ventas de PYMES industriales, con el objetivo de: Identificar el concepto de neuromarketing Identificar casos de uso de neuromarketing para la PYME industrial Identificar los beneficios de neuromarketing B2B El neuromarketing es una disciplina que permite identificar la forma de acelerar  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-467","post","type-post","status-publish","format-standard","hentry","category-neuromarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing en el sector industrial - Gura Marketin<\/title>\n<meta name=\"description\" content=\"Jon Elzo Aizarna ha protagonizado un webinar sobre Neuromarketing en el sector industrial. El webinar ha tratado sobre c\u00f3mo acelerar las decisiones de compra de los\/as clientes\/as, dirigido a directores\/as generales, de innovaci\u00f3n y marketing y ventas de PYMES industriales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gura.eus\/es\/neuromarketing-sector-industrial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing en el sector industrial - Gura Marketin\" \/>\n<meta property=\"og:description\" content=\"Jon Elzo Aizarna ha protagonizado un webinar sobre Neuromarketing en el sector industrial. El webinar ha tratado sobre c\u00f3mo acelerar las decisiones de compra de los\/as clientes\/as, dirigido a directores\/as generales, de innovaci\u00f3n y marketing y ventas de PYMES industriales\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gura.eus\/es\/neuromarketing-sector-industrial\/\" \/>\n<meta property=\"og:site_name\" content=\"Gura Marketin\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-21T12:37:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-27T13:58:33+00:00\" \/>\n<meta name=\"author\" content=\"natalia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"natalia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gura.eus\\\/es\\\/neuromarketing-sector-industrial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gura.eus\\\/es\\\/neuromarketing-sector-industrial\\\/\"},\"author\":{\"name\":\"natalia\",\"@id\":\"https:\\\/\\\/gura.eus\\\/#\\\/schema\\\/person\\\/7bf538e998466e3d93f54eb5ca61d3df\"},\"headline\":\"Neuromarketing en el sector industrial\",\"datePublished\":\"2021-01-21T12:37:40+00:00\",\"dateModified\":\"2021-04-27T13:58:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gura.eus\\\/es\\\/neuromarketing-sector-industrial\\\/\"},\"wordCount\":215,\"commentCount\":0,\"articleSection\":[\"Neuromarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gura.eus\\\/es\\\/neuromarketing-sector-industrial\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gura.eus\\\/es\\\/neuromarketing-sector-industrial\\\/\",\"url\":\"https:\\\/\\\/gura.eus\\\/es\\\/neuromarketing-sector-industrial\\\/\",\"name\":\"Neuromarketing en el sector industrial - Gura Marketin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gura.eus\\\/#website\"},\"datePublished\":\"2021-01-21T12:37:40+00:00\",\"dateModified\":\"2021-04-27T13:58:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/gura.eus\\\/#\\\/schema\\\/person\\\/7bf538e998466e3d93f54eb5ca61d3df\"},\"description\":\"Jon Elzo Aizarna ha protagonizado un webinar sobre Neuromarketing en el sector industrial. El webinar ha tratado sobre c\u00f3mo acelerar las decisiones de compra de los\\\/as clientes\\\/as, dirigido a directores\\\/as generales, de innovaci\u00f3n y marketing y ventas de PYMES industriales\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gura.eus\\\/es\\\/neuromarketing-sector-industrial\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gura.eus\\\/es\\\/neuromarketing-sector-industrial\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gura.eus\\\/es\\\/neuromarketing-sector-industrial\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/gura.eus\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Neuromarketing en el sector industrial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gura.eus\\\/#website\",\"url\":\"https:\\\/\\\/gura.eus\\\/\",\"name\":\"Gura Marketin\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gura.eus\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gura.eus\\\/#\\\/schema\\\/person\\\/7bf538e998466e3d93f54eb5ca61d3df\",\"name\":\"natalia\",\"url\":\"https:\\\/\\\/gura.eus\\\/es\\\/author\\\/natalia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Neuromarketing en el sector industrial - Gura Marketin","description":"Jon Elzo Aizarna ha protagonizado un webinar sobre Neuromarketing en el sector industrial. El webinar ha tratado sobre c\u00f3mo acelerar las decisiones de compra de los\/as clientes\/as, dirigido a directores\/as generales, de innovaci\u00f3n y marketing y ventas de PYMES industriales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gura.eus\/es\/neuromarketing-sector-industrial\/","og_locale":"es_ES","og_type":"article","og_title":"Neuromarketing en el sector industrial - Gura Marketin","og_description":"Jon Elzo Aizarna ha protagonizado un webinar sobre Neuromarketing en el sector industrial. El webinar ha tratado sobre c\u00f3mo acelerar las decisiones de compra de los\/as clientes\/as, dirigido a directores\/as generales, de innovaci\u00f3n y marketing y ventas de PYMES industriales","og_url":"https:\/\/gura.eus\/es\/neuromarketing-sector-industrial\/","og_site_name":"Gura Marketin","article_published_time":"2021-01-21T12:37:40+00:00","article_modified_time":"2021-04-27T13:58:33+00:00","author":"natalia","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"natalia","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gura.eus\/es\/neuromarketing-sector-industrial\/#article","isPartOf":{"@id":"https:\/\/gura.eus\/es\/neuromarketing-sector-industrial\/"},"author":{"name":"natalia","@id":"https:\/\/gura.eus\/#\/schema\/person\/7bf538e998466e3d93f54eb5ca61d3df"},"headline":"Neuromarketing en el sector industrial","datePublished":"2021-01-21T12:37:40+00:00","dateModified":"2021-04-27T13:58:33+00:00","mainEntityOfPage":{"@id":"https:\/\/gura.eus\/es\/neuromarketing-sector-industrial\/"},"wordCount":215,"commentCount":0,"articleSection":["Neuromarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gura.eus\/es\/neuromarketing-sector-industrial\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gura.eus\/es\/neuromarketing-sector-industrial\/","url":"https:\/\/gura.eus\/es\/neuromarketing-sector-industrial\/","name":"Neuromarketing en el sector industrial - Gura Marketin","isPartOf":{"@id":"https:\/\/gura.eus\/#website"},"datePublished":"2021-01-21T12:37:40+00:00","dateModified":"2021-04-27T13:58:33+00:00","author":{"@id":"https:\/\/gura.eus\/#\/schema\/person\/7bf538e998466e3d93f54eb5ca61d3df"},"description":"Jon Elzo Aizarna ha protagonizado un webinar sobre Neuromarketing en el sector industrial. El webinar ha tratado sobre c\u00f3mo acelerar las decisiones de compra de los\/as clientes\/as, dirigido a directores\/as generales, de innovaci\u00f3n y marketing y ventas de PYMES industriales","breadcrumb":{"@id":"https:\/\/gura.eus\/es\/neuromarketing-sector-industrial\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gura.eus\/es\/neuromarketing-sector-industrial\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gura.eus\/es\/neuromarketing-sector-industrial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/gura.eus\/es\/"},{"@type":"ListItem","position":2,"name":"Neuromarketing en el sector industrial"}]},{"@type":"WebSite","@id":"https:\/\/gura.eus\/#website","url":"https:\/\/gura.eus\/","name":"Gura Marketin","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gura.eus\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/gura.eus\/#\/schema\/person\/7bf538e998466e3d93f54eb5ca61d3df","name":"natalia","url":"https:\/\/gura.eus\/es\/author\/natalia\/"}]}},"_links":{"self":[{"href":"https:\/\/gura.eus\/es\/wp-json\/wp\/v2\/posts\/467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gura.eus\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gura.eus\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gura.eus\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gura.eus\/es\/wp-json\/wp\/v2\/comments?post=467"}],"version-history":[{"count":0,"href":"https:\/\/gura.eus\/es\/wp-json\/wp\/v2\/posts\/467\/revisions"}],"wp:attachment":[{"href":"https:\/\/gura.eus\/es\/wp-json\/wp\/v2\/media?parent=467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gura.eus\/es\/wp-json\/wp\/v2\/categories?post=467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gura.eus\/es\/wp-json\/wp\/v2\/tags?post=467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}