{"id":472,"date":"2019-10-18T12:46:08","date_gmt":"2019-10-18T12:46:08","guid":{"rendered":"https:\/\/gura.eus\/?p=472"},"modified":"2021-04-26T11:29:57","modified_gmt":"2021-04-26T11:29:57","slug":"jornada-neuromarketing-adegi","status":"publish","type":"post","link":"https:\/\/gura.eus\/es\/jornada-neuromarketing-adegi\/","title":{"rendered":"Jornada sobre Neuromarketing de la mano de Gura Market_IN en Adegi"},"content":{"rendered":"<p><em>Est\u00e1 demostrado que m\u00e1s del 90% de las decisiones de compra son inconscientes y se dirigen por las emociones primarias<\/em>, y, bas\u00e1ndonos en esto, hoy ha tenido lugar una jornada sobre Neuromarketing de la mano de Gura Market_IN en <a href=\"http:\/\/www.adegi.es\">Adegi<\/a>:\u00a0\u201cNeuromarketing, descubriendo las emociones de nuestr@s client@s\u201d.<\/p>\n<p>Durante la jornada el equipo de Gura Market_IN hemos mostrado casos reales de empresas de Gipuzkoa, y hemos contado con la presencia de\u00a0<strong>Edurne Alba<\/strong>, responsable de publicidad de <a href=\"http:\/\/www.laboralkutxa.com\"><strong>Laboral Kutxa<\/strong><\/a> y\u00a0<strong>Mar\u00eda Mora<\/strong>\u00a0investigadora del <strong><a href=\"http:\/\/www.bculinary.com\">Basque Culinary Center<\/a>.<\/strong><\/p>\n<p>Como cierre de la jornada, nuestro compa\u00f1ero <strong>Jon Elzo Aizarna<\/strong> ha realizado una monitorizaci\u00f3n de neuromarketing en directo con nuestro laboratorio propio. Estas herramientas nos permiten conocer las reacciones no conscientes que tiene el cerebro ante un determinado estimulo (imagen, video, sitio web, mensaje\u2026), por lo que podemos medir las emociones que generamos ante nuestro target y desarrollar campa\u00f1as, productos\/servicios, packagings\/etiquetas que lleguen de manera m\u00e1s efectiva a nuestro p\u00fablico.<\/p>\n<p>Compartimos una infograf\u00eda a trav\u00e9s de la cual se puede entender de forma muy sencilla el neuromarketing y sus claves. Muchas gracias <a href=\"http:\/\/www.icebergvisualconsulting.com\"><strong>Iceberg Consulting <\/strong><\/a>por vuestro trabajo.<\/p>\n<p>En GURA MARKETIN nos encanta seguir aprendiendo y compartir nuestro conocimiento y nuestra experiencia a trav\u00e9s de diferentes f\u00f3rmulas como formaciones, ponencias, mesas redondas, din\u00e1micas, etc.<\/p>\n<p>Si tienes una necesidad o propuesta en este sentido, \u00a1no dudes en <a href=\"http:\/\/www.gura.eus\/contacto\">contactarnos<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Est\u00e1 demostrado que m\u00e1s del 90% de las decisiones de compra son inconscientes y se dirigen por las emociones primarias, y, bas\u00e1ndonos en esto, hoy ha tenido lugar una jornada sobre Neuromarketing de la mano de Gura Market_IN en Adegi:\u00a0\u201cNeuromarketing, descubriendo las emociones de nuestr@s client@s\u201d. Durante la jornada el equipo de Gura Market_IN hemos mostrado casos reales de empresas de Gipuzkoa, y hemos contado con la presencia de\u00a0Edurne Alba, responsable de publicidad de Laboral Kutxa y\u00a0Mar\u00eda Mora\u00a0investigadora del Basque  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-472","post","type-post","status-publish","format-standard","hentry","category-neuromarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jornada sobre Neuromarketing de la mano de Gura Market_IN en Adegi - Gura Marketin<\/title>\n<meta name=\"description\" content=\"Hoy ha tenido lugar una jornada sobre Neuromarketing de la mano de Gura Market_IN en Adegi:\u00a0\u201cNeuromarketing, descubriendo las emociones de nuestr@s client@s\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gura.eus\/es\/jornada-neuromarketing-adegi\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jornada sobre Neuromarketing de la mano de Gura Market_IN en Adegi - 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